M&M launches compact SUV KUV100 at a starting price of Rs 4.42 lakh

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NEW DELHI: Caught in the middle of a raging storm against bigger diesel sports utility vehicles, Mahindra & Mahindra, India’s largest utility vehicle maker on Friday launched an all new micro-SUV, the KUV 100 at an aggressive price of Rs 4.42 lakh to Rs 6.76 lakh ex-showroom Pune aimed at the first time car buyers, which the company claims is the start of a ‘new chapter’ in its history.

Anand Mahindra, chairman of Mahindra and Mahindra who addressed the gathering through a video mes ..

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